A series of three package designs were created for a fictional German-American chocolate company. The brand name Schatzi is a German term meaning sweetie, treasure or darling. Uniquely German inspired flavors include, bavarian pretzel, black forest cake, and glühwein (mulled wine) fruit mix. The logo combines a customized typeface with the silhouette of a female face. Louise Fili and her Mermaid Bar designs were a key source of inspiration for the bold black illustrations and script font. Each package design showcases a unique pattern that celebrates the various chocolate bar ingredients. The illustrative patterns and inviting colors are designed to attract customer attention and hopefully stand out against competing artisan chocolate brands.
