In my previous design role, I had the opportunity to help support citywide communications efforts through a variety of print and digital design projects. The following is a collection of projects I have developed while working for the city of St. Louis Park. 
Summer of Action logo and event promotion
A custom Summer of Action logo, social media graphics and print materials were designed for the upcoming George Floyd memorial walk. For this project, I worked closely with the St. Louis Park Human Rights Commission on developing a logo that was impactful and focused on positive action within the community. To promote the Summer of Action series of programs, including the George Floyd memorial walk, social media graphics and event flyers were created. Reflection cards featuring the logo were also made for passing out at the George Floyd memorial walk event. T-shirts with the Summer of Action logo were also produced and distributed during the memorial walk.
Move Into Spring Challenge
The St. Louis Park Recreation Center recently created a spring fitness challenge. The Move Into Spring Challenge is set to take place from April 1 – May 16. The goal is for participants to achieve at least 30 minutes of active movement for 46 days. To promote the event, a logo, social media graphics and web banner were created. Similar to the 100 Loop Resolution, a tracking sheet was also designed to help participants record each day of exercise.
21-Day Racial Equity Challenge
The city of St. Louis Park held a 21-Day Racial Equity Challenge from Feb. 1 – 21. Through this challenge, participants worked on building more effective racial equity habits relating to issues of race, power, privilege and oppression. Participants received a daily email challenge to read an article, listen to a podcast or watch a video. Daily questions helped participants reflect on the content. To promote the challenge, a logo with matching graphics were created for social media and the city's homepage. A complementary background illustration was sourced from

Climate Champion Program
A logo was developed for the city of St. Louis Park climate champion recognition program. As a part of the program, businesses and residents that undergo an energy assessment and follow up on energy savings suggestions are recognized as climate champions. Window clings with the climate champion logo were produced and made available to businesses and residents that received city recognition.

100 Loop Resolution
The 100 Loop Resolution was a free program designed to help motivate and encourage healthy fitness habits in 2021. Community members were challenged to walk, run, bike or even snowshoe in order to complete 100 loops in six weeks. The logo that was developed represents winter exercise and looping around local neighborhoods and lakes. A 100 Loop Resolution tracking sheet was also created to help participants log the amount of loops made each day. To generate more excitement and interest in the challenge, a corresponding web banner and graphics were created for Instagram, Twitter, Facebook, and Nextdoor. The photos and background were sourced from
Snow Emergency Graphic
A new snow emergency graphic was developed for the city of St. Louis Park. The goal was to create a graphic that was simple and direct with a uniform style. The city brand manual was used as a guide for choosing the colors and typeface for the graphic. After the design was finalized and approved, it was formatted for the city homepage and social media.
St. Louis Park – Health in the Park Fair
A series of flyers, posters and social media content were created for the St. Louis Park Health in the Park Fair. This was a free event where local organizations shared wellness information and offered free yoga, meditation and cardio fitness classes. Guest speakers also discussed a variety of health and wellness topics. A series of icons were created to represent nutrition, fitness, and mindfulness. The font, color palette, and overall layout were influenced by the city brand manual. 
St. Louis Park – Instagram Icons
During this project, I collaborated with the marketing and communications coordinator on developing a series of icons for the city's Instagram page. These icons reflect community wide services and priority areas within the city. The approved icons (displayed above) represent recycling, maintenance, development, environment, and transportation. The alternative icons (displayed below) represent, recycling, transportation, and development. The icon colors reflect the color palettes found in the St. Louis Park brand manual.
Glenhurst Energy Efficient Open House Signage
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