The Minneapolis Cider Festival is a fictional community event, set to take place at the Lyndale Park Rose Garden in south Minneapolis. During this event, members of the community would have the opportunity to sample over 90 ciders provided by the Minnesota Cider Guild. Rose bushes and tulip-shaped cider glasses were the main inspiration for the poster design and additional collateral materials. The primary logo consists of a tulip-shaped cider glass with a heart-shaped apple centered inside. A risograph style photo of rose patches can be seen on the poster, wristband, and stationery system. A corresponding style guide was also created for the MPLS Cider Fest event.